VP of Finance
Felicia is an experienced healthcare marketer specializing in marketing strategy, thought leadership, and growth initiatives. Throughout her career, she's had the opportunity to help build and lead small marketing teams during times of growth and transition. Healthcare industry experience includes health systems, healthcare software, government healthcare, and health insurance.
As the VP of Marketing, Felicia is responsible for simplOR's overall marketing strategy, positioning the brand, lead generation, and leading the marketing team. She holds a Bachelors of Business Administration in Marketing and Management from Grand Valley State University. In her spare time, you can find Felicia traveling and spending time at her family's cottage on Lake Huron.